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DISCOVER OUR LATEST PODCAST EPISODES
EPISODE NEW YORK PUBLIC LIBRARY: SUBVERTING INSTAGRAM TO BECOME AN E-BOOK READER
Featuring NYPL's Insta Novels
CREDITS
Campaign: Insta Novels
Client: New York Public Library
Agency: Mother, New York
This is the entry video for the Cannes Lions 2019 advertising awards
In this episode, we look at how the New York Public Library got Instagrammers to embrace classic literature and in the process, get young people to fall in love with reading again.
Join Big Brand Hack host Serene Loong and her guest, Daniel George Wan, Creative Director and Managing Partner, The Catalyst Agency as they discuss what lessons you can apply to your business.
EPISODE NEW YORK TIMES: CLASSIC STORYTELLING IN THE DIGITAL AGE
Featuring The NY Times' The Truth Is Worth It Campaign
CREDITS
Campaign: The Whopper Detour
Client: Burger King
Agency: Foote Cone Belding, New York
This is the entry video for the Cannes Lions 2019 advertising awards
In this episode, we look at how one of the oldest businesses – the printed press, more than survives the digital age; it thrives by transforming their hard copy model to an online subscription model. This is the New York Time's marketing campaign to attract new subscribers – an award-winning campaign that celebrates the relentless pursuit of truth in a world of fake news.
Join Big Brand Hack host Serene Loong and her guest, Kevin Geeves, Founder and Creative Director, Societal as they discuss what lessons you can apply to your business.
Want show highlights? How about the transcript? Right this way!
EPISODE NIKE: HOW TO CHOOSE YOUR BRAND AMBASSADORS & INFLUENCERS
Featuring Nike's Dream Crazy
CASE STUDY VIDEO
CREDITS
Campaign: Dream Crazy
Client: Nike
Agency: Wieden & Kennedy, Portland
This is the entry video for the Cannes Lions 2019 advertising awards
In this episode, we delve into Nike's controversial choice of brand ambassador to learn what works and why it does.
Join Big Brand Hack host Serene Loong and her guest Calvin Soh, Executive Creative Director as they decode the campaign.
Join Big Brand Hack host Serene Loong and her guest Calvin Soh, Executive Creative Director as they decode the campaign.
Want show highlights? How about the transcript? Right this way!
EPISODE VOLVO: ON VISION, MISSION & VALUES
Featuring Volvo's The E.V.A. Initiative
CREDITS
Client: Volvo
Campaign: The E.V.A. Initiative
Agency: Forsman & Bodenfors, Gotenburg
This is the entry video for the Cannes Lions 2019 advertising awards
When a business has a vision, executes their mission and stays true to its values, the resultant brand tends to have authenticity, consistency and gravitas.
Let's listen in as to how Volvo does it with Big Brand Hack host Serene Loong and her guest Angela Koch, Brand & Innovation Co-Creator, Invitro Innovation.
Let's listen in as to how Volvo does it with Big Brand Hack host Serene Loong and her guest Angela Koch, Brand & Innovation Co-Creator, Invitro Innovation.
Want show highlights? How about the transcript? Right this way!
EPISODE BURGER KING: HOW TO PROMOTE AN APP
Featuring BK's The Whopper Detour
CREDITS
Campaign: The Whopper Detour
Client: Burger King
Agency: Foote Cone Belding, New York
This is the entry video for the Cannes Lions 2019 advertising awards
In this episode, discover how you can drive up the download of your app. It's not what you might expect.
Let's tune in to how Burger King does it with Big Brand Hack host Serene Loong and her guest Troy Lim, Executive Creative Director.
Let's tune in to how Burger King does it with Big Brand Hack host Serene Loong and her guest Troy Lim, Executive Creative Director.
Want show highlights? How about the transcript? Right this way!
WATCH THIS SPACE! MORE CASE STUDIES COMING SOON
YOUR PANEL OF EXPERTS
Serene Loong
Big Brand Hack Founder & Host
Creative Director & Marketing Educator
From Cannes Lions to One Show Golds, Serene has won more than 100 advertising awards in her 20-year career. She is also an entrepreneur who understands the bottom line. Combining insights from both worlds, she empowers entrepreneurs and businesses to market themselves effectively.
Big brands worked on: McDonald's, Nikon, Google, BMW, The Economist, Coca-Cola, Prudential, Tiger Beer, DBS, Huggies and more.
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FEATURED GUESTS
Troy Lim
Executive Creative Director
Executive Creative Director
Troy has helped shaped the following big brands: Caltax, Land Rover, Audi, Nikon, KFC, BMW Asia, AXA, SilkAir, Scoot, Discovery Channel, Sony, Ikea and more.
Angela Koch
Brand & Innovation Co-Creator
Brand & Innovation Co-Creator
Invitro Innovation
Angela has helped shaped the folllowing big brands: Rejoice Hair care, Herbal Essences, Vidal Sassoon, Tide, Whisper, InterContinental Hotel, BMW, Coca-Cola and more.
Calvin Soh
Executive Creative Director
Executive Creative Director
Calvin has helped shaped the folllowing big brands: Google, Uber, Nikon, Garnier Men, Citibank, Hewlett-Packard, Volkswagon, BMW, Republic of Singapore, Navy and more.
Kevin Geeves
Founder | Creative Director
Societal
Societal
Kevin has helped shaped the folllowing big brands: Dove, Pond's, Castrol, Comfort, Huggies, Pepsi, Duracell, Guinness, Economist, Watson's Water and more.
Daniel George Wan
Creative Director | Managing Partner
The Catalyst Agency
The Catalyst Agency
Daniel has helped shaped the folllowing big brands: Hilton, Frank Muller, Great Eastern Life, Japan Tourism Board, Wendy's and more.
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