Lessons from Volvo's E.V.A. Initiative
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"Our vision is that by 2020 no one should be killed or seriously injured in a new Volvo car."
Håkan Samuelsson, President and CEO, Volvo Cars

How does Volvo translate their bold company vision into marketing? What makes a compelling vision? What's the difference between vision and mission?

Let Big Brand Hack host Serene Loong and her guest Brand & Innovation Co-creator, Angela Koch deconstruct Volvo's award-winning The E.V.A Initiative to answer these questions and more.

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Show Highlights:

>> 00:25         An all-important question you need to ask yourself and your stakeholders to shape your company vision

>> 00:45         Audio of the case study video of Volvo's E.V.A Initiative. (For the video, scroll to the bottom of this page) 

>> 03:46         Purpose-driven advertising

>> 07:45         The difference between vision and mission

>> 09:38         Authenticity, ambition and longevity – keys to compelling vision and mission

>> 10:30         Communicating the vision to employees. Making the vision concrete and visible through action

>> 15:47         The uniqueness of your vision

>> 17:21         Chunking up to a human need keeps a vision relevant through the years

>> 17:39         Being relevant by reflecting the times

>> 18:30         How visions can open up new customer segments

Didn't catch the 
case study video?
Campaign: The E.V.A. Initiative
Client: Volvo
Agency: Forsman & Bodenfors
This is the entry video for the Cannes Lions 2019 advertising awards
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