>> 00:09 What are the issues discussed and who is this for?
>> 01:19 Who is Kevin Geeves?
>> 02:05 What is the campaign about?
>> 04:16 How does execution impact messaging? Can you do film if you have no money to shoot?
>> 07:17 Can a film be copy-led? When should we use copy to lead?
>> 07:48 Has advertising gone down the tubes?
>> 09:02 The context is decisive
>> 11:18 Useful questions to ask when creating marketing campaigns
>> 11:42 The importance of having principles in business and marketing
>> 13:13 How to start building a tribe
>> 13:52 Why most sponsored social posts don't work
>> 14:12 Having the courage to engage with detractors
>> 15:04 Creating brand advocates by chunking up to human values