>> 01:04 Who is Calvin Soh, Executive Creative Director?
>> 03:23 Why is Nike's brand ambassador Colin Kaepernick so controversial?
>> 04:52 The public backlash after Kaepernick was revealed as the brand ambassador
>> 05:55 The incredible post-campaign results
>> 06:20 Does having a big budget mean you will succeed and vice versa?
>> 08:03 How to choose what cause or which ambassador your brand should support
>> 09:46 What Phil Knight, CEO of Nike, has to say about picking controversial brand ambassadors
>> 10:35 The importance of walking the talk
>> 11:45 Knowing your audience helps you pick the right ambassador
>> 12:49 How to get data on audience segments
>> 14:03 How psychographics cuts through demographics
>> 15:30 Does your brand ambassador reflect the times?
>> 16:39 Summary of key learnings
>> 17:24 Two more pieces of business advice